Standing Out Contributes To Sales

If you own a small business, utilizing good signage could drastically increase your sales. A study released in 2012 by FedEx Office measured the attraction power of commercial signs and the impact it has on consumers and their intent to visit a store, make a purchase, and so on. The study found a firm connection between proper signage and positive consumer action—highlighting the importance of signage and the opportunities for growth from utilizing this simple marketing tool.


The survey found that almost 76 percent consumers enter a store they have never walked in before based on its signs, and nearly 68 percent have actually purchased a product or service because a sign influenced their decision. Business signs can also be a strong word-of-mouth marketing tool, with three out of four consumers saying they told someone about a store based primarily on their signage. That’s a big deal.


While choosing the right location for signs is important, having a quality sign is essential.  More than 68 percent of consumers believe a store’s signage is reflective of their products and services—poor quality signs mean poorly crafted products. In addition, poorly crafted or misspelled signs can deter up to 52 percent of customers from coming through your store—and for a small business, that’s drastic.


The study also found that small business owners who altogether opt out of exterior business signs deter nearly 60 percent of customers from ever entering the store. So what exactly is the right amount of signage? On average, consumers suggested small businesses should have 2 or 3 signs in and around it’s storefront.


It’s needless to say quality and quantity are both essential for small business signs. If you are looking to improve your business, contact our experts at A+ Signs to evaluate which signs are best for you and your business. Here at A+ Signs we utilize state-of-the-art equipment and cutting-edge technology to create innovative designs and high-end quality signs. Allow us to guide you through the sign-making process so you can make the right investment for your business.