4 Types of Commercial Signage No Retailer Can Afford to Ignore
If you want to operate a successful physical retail business that attracts customers and drives sales, then you need to get noticed – and smart retailers know that starts with commercial signage.
Quality signage is an easy and effective way to drive foot traffic and communicate with your customers when designing your store. However, if done incorrectly it can cause overstimulation and even confusion.
Commercial Signage You Need to Know About
Outdoor commercial signage is arguably the most important kind in physical retail because it’s what gets customers in the door, the largest hurdle to beginning a relationship. Exterior signage is the first impression customers have of your business.
These signs need to do more than simply announce who you are, they need to draw in customers and make them want something from you. Effective signage may encourage people who have passed your store many times before to finally give it a chance.
Informational signage may also be known as departmental, directional, organizational, or wayfinding signage. These signs help the customer navigate your space more easily. The easier it is for a customer to find what they came in for, the more likely they are to rely on that convenience in the future.
Persuasive signage influences consumer behavior through convincing language or attractive imagery. These signs can advertise a particular product or promotion. Persuasive signs or displays can influence customer flow and improve interactivity with otherwise unnoticed products. Business Signs that showcase a particular type of product offer an opportunity for retailers to communicate specific details of new, seasonal, or featured items.
Using persuasive signage allows products or brands to more effectively communicate with customers.
ADA Compliant Signage
Making customers feel welcome means all customers. Offering accessibility by way of parking, entrances/exits, restrooms, cashier stations, fitting rooms, and elevators will make disabled patrons’ experience more comfortable and enjoyable. If your location offers accessible features but doesn’t make them known, you’re doing your customers a serious disservice.
When investing in any of these five signage types, try to analyze them with fresh eyes. Imagine entering your store as a new customer. Be honest with yourself about what’s clear and what may be perplexing. Establish a consistent brand and use it across your business, from outdoor signage to your website. If you managed to do just that, you’ll be well on your way to leveraging signage to your retail advantage and cashing in while you’re at it.